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Analysis and commercial strategy for retailers
Introduction
Early Bird Access
Strategy of product category
Category management – product role and strategy
Product Category Life Сycles
Summarizing strategies
Internal analysis. Category assessment
Key indicators of category analysis
Analysis system and its indicators
ABC and XYZ analysis model and how to build a combined matrix
Identifying and calculating product roles and the availability of key items on the shelf and stock.
Evaluation of supplier performance
Selling a dead stock
The Market. Analytics and monitoring
Introduction
External Market Analysis
Market Share Dynamics
Evaluation of competitors' actions
Building a commercial model
Introduction to optimization
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Identifying and calculating product roles and the availability of key items on the shelf and stock.
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