Summarizing strategies | Competera Academy

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Analysis and commercial strategy for retailers

Introduction

Early Bird Access

Strategy of product category

Category management – product role and strategy
Product Category Life Сycles
Summarizing strategies

Internal analysis. Category assessment

Key indicators of category analysis
Analysis system and its indicators
ABC and XYZ analysis model and how to build a combined matrix
Identifying and calculating product roles and the availability of key items on the shelf and stock.
Evaluation of supplier performance
Selling a dead stock

The Market. Analytics and monitoring

Introduction
External Market Analysis
Market Share Dynamics
Evaluation of competitors' actions

Building a commercial model

Introduction to optimization

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Summarizing strategies

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