This short but extremely useful course is designed for marketing, category and brand managers. During five video lectures you will learn more about one of the most undervalued essences of 4P marketing mix – pricing. Today it is one of the most effective business growth tools and you will discover the main challenges it faces, as well as learn how to use it for daily profit growth, how your customers react to your price changes, and how to manage your prices in the most effective way

Meet Your Mentor

Vladimir is a Data Scientist, a top-rated domain expert in business analytics, pricing and media management with a successful track record in world-class FMCG companies. He will lead you throughout the course.