This 8-lesson course is designed for both beginning and experienced retail pricing practitioners as well as other stakeholders eager to learn the ins and outs of pricing methodology. The course covers topics such as defining commercial goals, building a pricing strategy, choosing pricing methodology, and implementing and testing pricing tools.
Meet Your Instructor
Julia Beregovaya is a leading Pricing Solutions Architect at Competera. With more than 10 years of experience in Marketing Research and Analytics, Julia is currently focused on building and implementing pricing solutions in retail enterprises.
Course Curriculum
Pricing Course
Available in
days
days
after you enroll
- Lesson 1. Defining commercial goals of a business
- Test to Lesson 1
- Lesson 2. Building a pricing strategy
- Test to Lesson 2
- Lesson 3. Evaluation of operational and technical capabilities
- Test to Lesson 3
- Lesson 4. How to choose pricing methodology
- Test to Lesson 4
- Lesson 5. Introduction to pricing policies and tactics
- Test to Lesson 5
- Lesson 6. Implementation and testing of a pricing tool
- Test to Lesson 6
- Lesson 7. Pricing strategy implementation control and update
- Test to Lesson 7
- Lesson 8. User experience as a key driver for the success of pricing solutions
- Test to Lesson 8